Trademark

Building Powerful Brands

As an integral part of your business, your branding is one of your most important assets. Imitations can damage and devalue your brand, causing you to lose valuable business and market share. On the other hand, with robust brand protection in place, you can secure a lucrative stake in your key markets to distinguish the goods and/or services produced by your company yet enabling you to differentiate yourself from your competitors. This can only be achieved if you are working with advisors who understand your long-term business goals.

At CHP, we are experienced in working with world-leading brands spanning every sector and therefore could provide the expertise you need to strengthen your brand protection scope and create competitive advantage for your business, ultimately unlocking its maximum value.

For more information on trademark law, please refer to our Trade Marks FAQs.

Our services include:

• Advising on your choice of trademark and its registrability
• Trademark searches and market investigations
• General advice regarding trademark filing strategies
• Preparing, filing and prosecuting Malaysian and/or international trademark application
• Facilitating the registration of trademark in other jurisdictions
• Managing maintenance and renewal of trademark registration
• Trademark watches to identify competitors’ application and registration
• Handling opposition and appeal
• Negotiating amicable settlement and drafting co-existence agreement
• Negotiating and drafting license and/or assignment agreement
• Advising on infringement of trademark registration
• Advising on common law rights
• Conducting trademark due diligence and portfolio management
• Trademark valuation